3. Establishing objectives and goals. From dreams to plan!

Objectives and goals

Main Objective

This module aims to explain how to define the objectives of a social enterprise and describe the steps and phases to create a business plan. The module will focus on these methods that will help learner to define in a clear and simply way the objectives of his/her entrepreneurial project and how to put these objectives into practice through a realistic planning and introducing techniques to measure the social impact.

Learning objectives

• Explain what is an objective with social approach.

• Introduce different methods to help learner to define the objectives of his/her business.

• Explain how to create a “social” hierarchy of objectives.

• Introduce the idea of social business plan.

• Explain different techniques to support the elaboration of a social business plan.

• Introduce the concept of sustainability in the development of the plan.

• Introduce the concept of social impact.

• Explain different methods to measure the social impact and how to incorporate the results in the definition of social business plan.

Learning outcomes

After completion of this module, the learner (you) will know:

• what are social objectives in the framework of a social business;

• identify and set social objectives;

• what are the benefits of defining objectives for a social business plan;

• pros and cos of social objectives settings;

• what a social business plan is;

• difference between a “traditional business plan” and a “social business plan”;

• the different steps to create a business plan;

• the meaning of social impact assessment; and

• how to establish a set of indicators to facilitate the assessment of social impact of a business.

Structure of the module

The content of the module is structure in three units:

Unit 1. Defining objectives of social business

Unit 2. Social business plan

Unit 3. Social impact

Duration of the module: 4 hours (see “Lesson plan” for more details)